Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies.
Digital marketing is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.
Digital marketing is also known as Internet marketing, but their actual processes differ, as digital marketing is considered more targeted, measurable and interactive

Niks Technology Explains Digital Marketing

Digital marketing includes a raft of Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM) and link building. It also extends to non-Internet channels that provide digital media, such as short messaging service (SMS), multimedia messaging service (MMS), callback and on-hold mobile ring tones, Ebooks, optical disks and games.
A key digital marketing objective is engaging customers and allowing them to interact with the brand through servicing and delivery of digital media. This is achieved by designing digital media in such a way that it requires some type of end user action to view or receive the motive behind that media's creation. For example, to receive a free e-book, a customer might be required to register or fill out a form, benefiting the advertiser with a valuable customer or lead.

Summer & Winter Training on Digital Marketing


Fees:- 4 Weeks @ 7000 Only , 6 Weeks @ 9000 Only

Unit 1: Introduction

Unit 2: What is analysis ?

Unit 3: Analysis vs Intuition

Unit 4: Web Analytics

Unit 5: Google Analytics

Unit 6: Direct, referring, and search traffic

Unit 7: Page Rank

Unit 8: Meta Data

Unit 9: Campaigns,AdWords, Adsense

Unit 10: Pages and Landing Pages

Unit 11: Event Tracking and AdSense,Site Search

Unit 12: Goal & Ecommerce

Fees:- 4 Weeks @ 10000 Only , 6 Weeks @ 12000 Only

Unit 1: Social CRM & Analytics

Unit 2: Web analytics tools

Unit 3: Social media analytics

Unit 4: Online Marketing

Unit 5: Email Marketing

Unit 6: Integrated Marketing Communications (IMC)

Unit 7: Search Engine Marketing (SEM)

Unit 8: Search Engine Optimization (SEO)

Fees:-All Digital Marketing Modules 6 Months @ 18000 Only

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Niks Technology Offer IT Services , IT Security Services and Training On Ethical Hacking / Embedded System & robotics / Software Development / Networkin & Comunication.

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