Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies. Digital marketing is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio. Digital marketing is also known as Internet marketing, but their actual processes differ, as digital marketing is considered more targeted, measurable and interactive. Digital marketing includes a raft of Internet marketing techniques, such as search engine optimization (SEO), search engine marketing (SEM) and link building. It also extends to non-Internet channels that provide digital media, such as short messaging service (SMS), multimedia messaging service (MMS), call back and on-hold mobile ring tones, eBooks, optical disks and games. A key digital marketing objective is engaging customers and allowing them to interact with the brand through servicing and delivery of digital media. This is achieved by designing digital media in such a way that it requires some type of end user action to view or receive the motive behind that media's creation. For example, to receive a free e-book, a customer might be required to register or fill out a form, benefiting the advertiser with a valuable customer or lead.
COURSE CONTENT LEVEL I • Unit 1: Introduction • Unit 2: What is analysis? • Unit 3: Analysis vs Intuition • Unit 4: Web Analytics • Unit 5: Google Analytics • Unit 6: Direct, referring, and search traffic • Unit 7: Page Rank • Unit 8: Meta Data • Unit 9: Campaigns, AdWords, AdSense • Unit 10: Pages and Landing Pages • Unit 11: Event Tracking and AdSense, Site Search • Unit 12: Goal & Ecommerce COURSE CONTENT LEVEL II • Unit 1: Social CRM & Analytics • Unit 2: Web analytics tools • Unit 3: Social media analytics • Unit 4: Online Marketing • Unit 5: Email Marketing • Unit 6: Integrated Marketing Communications (IMC) • Unit 7: Search Engine Marketing (SEM) • Unit 8: Search Engine Optimization (SEO)